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Designing for Scale: Where Ecosystems, Users, and Agile Teams Ali​gn

 

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UX Design Lead​

Neogen Corp

Mission

  • Lead research-driven design supports across Food Safety portfolio

  • Incorporate Neogen brand integration into the new Design System

  • Deliver top-notch design quality on high-profile projects through thought leadership

  • Drive innovation using current on design trends and technologies to keep digital experiences fresh and competitive

Design Strategy

Align all digital experiences with brand identity, business goals, and user needs across all enterprise-wide portfolios.

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User-Centered-Design Process

Engage early and actively to focus on the users and their needs in each phase of the design process.

User Research

The process of studying how users interact with a product or service to understand their needs in collaboration with all stakeholders.

Product Design & Development

Develop contextual design concepts based on the impact

effort metrics

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Senior User Experience Designer
Alight Solutions

Challenge

  • Outdated legacy platform (25+ years), very cumbersome, unforgiving & slow

  • Fast-paced environment

  • Complex workflows & use cases

  • High cost of call center

  • Ongoing Sprints backlog

  • Ongoing Sprints backlog from competing projects to apply new Design System to enterprise-wide platform upgrades

  • Global locations

Process

User Research

Empathize with and learn from the stakeholders (leaderships, subject matter experts, customers) about the current experience, goals, needs, and pain points

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User-centered Design

Using analytics, data synthesis and metrics, current challenges are identified, then proposed solutions are validated, proposed, and delivered

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Agile Collaboration

Through collaborative working sessions between Product-Design-Development teams, the proposed solutions were organized and developed in small, manageable increments

Outcome

  • Increased performance metrics score

  • Reduced user error

  • Faster claim processing

  • Reduced call center volume

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Senior User Experience Designer
Walgreens Boots Alliance

Scope

Adoption of Microsoft Fluent for the new Design System for Pharmacy Supply Chain & Inventory platform

Challenge

Very complex supply chain management and inventory workstream

  • Multi-tiered user journey:

       - Pharmacists must multitask

         in fast paced environment

       - Customer who deserve

         speedy service with accurate

         prescriptions

  • Style Guide must be updated to Design System, during platform conversion

Role

  • User research

  • User workflows

  • Opportunity gaps + How Might We

  • Information architecture & Sitemap

  • UX/ UI concept design

  • ​Usability testing

Results

  • Reduced productivity cost

       Supply Chain/ Inventory

  • Reduced Rx journey steps & time

  • Scalability for future releases

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Lead Information Architect/ User Experience
UPTAKE

Mission

Apply new Design System to existing & incoming customers' web & mobile platforms

User Experience

Discovery Phase

  • Product Requirements Documents

  • Use Case Scenarios & Customer Journey Mapping

User Interface

Design Phase

  • Lo-fi, hi-fi wIreframes

  • Usability testing

  • Design iteration, refinement, approval

  • Dev handoff​

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Outcome

  • Led teams that delivered the award winning Asset Performance Management (APM) digital platform

  • Achieved double-digit growth in customer retention

  • Key player in closing record-setting contracts and winning back lost business, generating millions in revenue

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Senior UX Designer
Blue Cross Blue Shield for IL, NM, MT, OK, TX

Requirements

  • Replace 25+ years old legacy system and GUI​

  • Enterprise wide reorg Design team moved

       from Marketing to IT (ITOM)

  • ​Web 2.0 initiatives, mobile-first tech

  • Responsive Design, ADA standards

Challenges/ Opportunities

  • Ambiguity, frequent scope/ prioritization changes

  • Off-shore dev team, enterprise-wide lay-offs

  • "Mini" Design System

  • Self-service tools, online form

Outcome

  • Projects complete on time, on budget

  • Increased traffic, conversion rate, user satisfaction

  • Approved Design budget for new fiscal year

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